Available on the iBookstore

What kind of a firm do you think is more marketable—one that has all its marketing success tied to the efforts of one or a few key people, or one that has a brand name so strong that clients want them even if they don’t know WHO from the firm will do their project?

Mark C. Zweig, Founder & CEO

ZweigWhite, LLC

Bold Brand is an impressively comprehensive and contemporary guide to building a bold professional services brand that creates growth and bottom-line results. Josh Miles patiently walks the reader through the strategic foundation-building stages, and then connects the dots that leverage the strategic platform into a strong marketplace presence. His approach uses current tactics (including a how-to on getting started with social media), based on solid brand theory, updated for today’s new interactive marketplace. This book will serve as a guide that service industry marketers can use to establish and grow their brands in the near term, and as a guiding reference to foster growth for the years to come.”

Susan Waldman

Washington Post Business Columnist and Co-founder of FORGE

Are you charged with marketing your professional services fi rm? I thought so, which is what attracted you to this book. In that case, take the next step—buy it, and apply it. You’ll be glad you did, because it will be your secret weapon when it comes to differentiating yourself from your (badly branded) competition.”

Ann Handley
Chief Content Offi cer of MarketingProfs and co-author of Content Rules

If you are a professional services company, this is your handbook for growth.  From must-do basics, to innovative new ideas, this is the type of book a firm can take and truly build a powerful brand, and business, around."

Joe Pulizzi
Founder, Content Marketing Institute

The world is changing and producing a new prospect who is demanding something relevant. It’s not about being noticed anymore. It’s about being bold. Josh’s book delivers a boldness that rivals the best branding minds in the world. Watch out Gobé!”

Kyle Lacy
Author of Twitter Marketing for Dummies and Branding Yourself

In the 21st century, professional services are the heart of economic growth. Josh Miles, in Bold Brand, with clarity, experience, examples and pragmatism delivers an essential guide to developing brand equity and competitive advantage for professional services firms.

Richard Grefé, executive director of AIGA,

the professional association for design

Weak brands can’t survive because they lack the definition and consistency necessary to communicate with the masses in an incredibly competitive marketplace. Trying to build a marketing plan on the weak foundation of a poor brand is frustrating and nearly impossible. Josh is a master at building inspiring brands and his accomplishments for his clients make our lives much easier as we build demand for those brands. This book is so important!

Douglas Karr
CEO of DK New Media
Founder of the Marketing Technology Blog and Author of Corporate Blogging for Dummies

About Bold Brand

Learn branding & marketing secrets especially for:

  • - Architects
  • - Engineers
  • - Consultants
  • - Attorneys
  • - Accountants
  • - Tech Firms

Why professional services brands need help.

According to recent studies, there are more than one million professional services businesses in the United States alone. These attorneys, architects, engineers, accountants, business coaches, and other consultants are among the most highly skilled and sought-after professionals in the world. And until recently, having a large ad in the phone book, attending benefit dinners, networking, golfing, wining and dining, and having a brochure-style website were the only types of marketing activities any of these professional firms needed to do.

Today, professional services marketers are waking up. Savvy marketers realize that if they want to stand out, they have to do something different. Ready to find out what?  It’s time to get Bold.

About Josh Miles

Josh Miles is the principal and founder of Miles Design, an Indianapolis-based, award-winning design firm specializing in brand strategy, corporate identity, and website design for professional services firms. Josh’s expertise is highly sought after by organizations including architects, attorneys, engineers, consultants, and software companies.

Prior to starting Miles Design, Josh served as an art director and an adjunct faculty member for three different university-level graphic design programs. Josh is a long-time member of AIGA, the professional association for design, having served three years as the Indianapolis chapter president. Josh is currently involved in the American Institute of Architects (AIA), the Society for Marketing Professional Services (SMPS), serves on the board of the Indianapolis chapter of the American Advertising Federation, and Rainmakers, a B2B professional networking organization.

Josh is addicted to problem solving, coffee, and progress. And lives in Indianapolis with his beautiful wife, daughter, and newborn son.


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