What kind of a firm do you think is more marketable—one that has all its marketing success tied to the efforts of one or a few key people, or one that has a brand name so strong that clients want them even if they don’t know WHO from the firm will do their project?
Bold Brand is an impressively comprehensive and contemporary guide to building a bold professional services brand that creates growth and bottom-line results. Josh Miles patiently walks the reader through the strategic foundation-building stages, and then connects the dots that leverage the strategic platform into a strong marketplace presence. His approach uses current tactics (including a how-to on getting started with social media), based on solid brand theory, updated for today’s new interactive marketplace. This book will serve as a guide that service industry marketers can use to establish and grow their brands in the near term, and as a guiding reference to foster growth for the years to come.”
Are you charged with marketing your professional services fi rm? I thought so, which is what attracted you to this book. In that case, take the next step—buy it, and apply it. You’ll be glad you did, because it will be your secret weapon when it comes to differentiating yourself from your (badly branded) competition.”
If you are a professional services company, this is your handbook for growth. From must-do basics, to innovative new ideas, this is the type of book a firm can take and truly build a powerful brand, and business, around."
The world is changing and producing a new prospect who is demanding something relevant. It’s not about being noticed anymore. It’s about being bold. Josh’s book delivers a boldness that rivals the best branding minds in the world. Watch out Gobé!”
In the 21st century, professional services are the heart of economic growth. Josh Miles, in Bold Brand, with clarity, experience, examples and pragmatism delivers an essential guide to developing brand equity and competitive advantage for professional services firms.
Weak brands can’t survive because they lack the definition and consistency necessary to communicate with the masses in an incredibly competitive marketplace. Trying to build a marketing plan on the weak foundation of a poor brand is frustrating and nearly impossible. Josh is a master at building inspiring brands and his accomplishments for his clients make our lives much easier as we build demand for those brands. This book is so important!
According to recent studies, there are more than one million professional services businesses in the United States alone. These attorneys, architects, engineers, accountants, business coaches, and other consultants are among the most highly skilled and sought-after professionals in the world. And until recently, having a large ad in the phone book, attending benefit dinners, networking, golfing, wining and dining, and having a brochure-style website were the only types of marketing activities any of these professional firms needed to do.
Today, professional services marketers are waking up. Savvy marketers realize that if they want to stand out, they have to do something different. Ready to find out what? It’s time to get Bold.
Josh Miles is the principal and founder of Miles Design, an Indianapolis-based, award-winning design firm specializing in brand strategy, corporate identity, and website design for professional services firms. Josh’s expertise is highly sought after by organizations including architects, attorneys, engineers, consultants, and software companies.
Prior to starting Miles Design, Josh served as an art director and an adjunct faculty member for three different university-level graphic design programs. Josh is a long-time member of AIGA, the professional association for design, having served three years as the Indianapolis chapter president. Josh is currently involved in the American Institute of Architects (AIA), the Society for Marketing Professional Services (SMPS), serves on the board of the Indianapolis chapter of the American Advertising Federation, and Rainmakers, a B2B professional networking organization.
Josh is addicted to problem solving, coffee, and progress. And lives in Indianapolis with his beautiful wife, daughter, and newborn son.
Canvas interviewed Josh for their recent cover story about the importance of naming and branding. Download a copy of the article here.
In case you missed our interview earlier this year with RainToday.com, the podcast was voted as a Readers' Choice Award winner. Yes, Readers' Choice! (Which is extra funny to me, since it's a podcast. But we're not complaining.) You can listen to the full podcast at RainToday.com
Pamela Muldoon, Content Marketing Strategist and host of the Content Marketing 360 podcast interviews Content Marketing Institute author, Josh Miles about brand strategy, positioning, and his new book, Bold Brand. Listen to the podcast on BlogTalk Radio. Or subscribe to Content Marketing 360 on iTunes.
INDIANAPOLIS, Oct. 8, 2012 (GLOBE NEWSWIRE) -- Indianapolis branding firm Miles Design announced a series of speaking dates in support of the founder's new book, Bold Brand: The New Rules for Differentiating, Branding, and Marketing Your Professional Services Firm. Josh Miles, author of Bold Brand, will be speaking at a series of presentations in the coming months—from Seattle, Washington…
Do you speak or present at conferences? What is the impact of that on your firm's business development? Tell us below in the comments. Lori Nash Byron of Famous in Your Field caught up with Josh Miles to talk about speaking and presenting at conferences, marketing activities for professional services firms, writing a book focused…
This week on Unsolicited Advice, B2B marketing authors, Brian Massey, Andrew Davis, Josh Miles and Todd Wheatland unpack Hoovers.com. It's our best advice to improve their website - whether they wanted it, or not. Here's a little more about the co-hosts: Andrew Davis, Author, Brandscaping http://www.brandscapingbook.com Brian Massey, Author, Your Customer Creation Equation http://customercreationequation.com Josh…
I was very fortunate to share the Content Marketing World stage with some very talented folks this week from Stein Partners Brand Activation, Kapost, Online Marketing Institute, Chevrolet, and Cisco Systems. Are you kidding me? Luckier still, Sarah Skerik @sarahskerik vice president of social media for PR Newswire did a great recap of the Shotgun…
This week on Unsolicited Advice, B2B marketing authors, Brian Massey, Andrew Davis, Josh Miles and Todd Wheatland offer some tips to TKO Graphix. It's our recommendations to make a difference with their website. Here's a little more about the co-hosts: Andrew Davis, Author, Brandscaping http://www.brandscapingbook.com Brian Massey, Author, Your Customer Creation Equation http://customercreationequation.com Josh Miles,…
The Seattle DJC asked Miles for some tips for architecture, engineering and construction firms. Here's what he had to say: Q: How should AEC firms evaluate their websites? A: 1. Does your website help your firm stand out? Cover up the logos on your homepage and a competitor's website. Can you quickly discern who is…
RainToday.com publishes a podcast series for marketing and selling professional services. Listen in as Josh Miles chats with Michelle Davidson, editor of RainToday about branding professional services firms. Josh and Michelle cover topics surrounding the book, including: - Clues that it's time to rebrand - How to get started rebranding - Misperceptions of branding -…
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