AEC Brand Strategy

Bold Brand is the leading branding consultancy for professional services firms.

 
 
 
 
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Select Clients

 
 

DELVE UNDERGROUND

DRIVE brand strategy, brand identity, brand messaging, website design, collateral and social media design services, and brand guidelines

SMPS HQ

“I can always count on Josh to deliver work that strengthens our brand & helps us stand out.”

— Marci D. Thompson, DES, SMPS

FNEX

Brand strategy, brand identity refresh, brand messaging, icon design, website design, and UX/UI design services

 
 
 
 

Rebranding Professional Services Firms

Aging firm branding.

Mergers & acquisitions.

Changing ownership.

Attracting & retaining talent.

Getting lost in a sea of sameness.

AEC firms boast unique challenges when rebranding. Professional services firms simply aren’t the same as sexy retail products or unicorn software startups. They require a branding partner who has a deep understanding of how they operate, and the particular challenges the AEC industries are presented with.

That’s why Bold Brand follows the DRIVE brand strategy process Josh Miles describes in Bold Brand 2.0—How to leverage brand strategy to reposition, differentiate, and market your professional services firm.

Our process and branding framework were created specifically to help professional services firms build a compelling brand for lasting firm value.

  • Brand Strategy

  • Firm Naming and Brand Identity

  • Brand Voice and Content

  • Manifesto Videos & Brand Photography

  • Website Design

 
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Trusted Process.

Leveraging the DRIVE brand strategy process to help your firm uniquely stand out.

Learn more

 
 
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AEC Branding Services

 
 
 

Branding 101 Course

Rebranding your firm can be a long, expensive, and difficult endeavor. But what if you know your firm badly needs to rebrand, but isn’t able to commit the dollars to a branding agency? This course may be just what you need. Schedule a brief discovery call to see if you qualify.

 

Brand Strategy

In the highly competitive landscape of the AEC industries, a dynamic brand strategy isn't just about your look and feel—it's a secret weapon for differentiating your firm, attracting top talent, and building lasting value. It's a plan of action, transforming a world of projects and relationships into a storied legacy.

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Fractional CMO

Many firms can rattle off 100+ marketing and branding to-dos, but few are confident about which thing should come first. Not to mention… what comes next? This is where a Fractional CMO delivers the most value—helping teams discern top priorities, identify new opportunities, and hold internal teams accountable.

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Are you ready to be Bold?

Tell us how we can help.