Bold Brand Blog
Excerpts, examples, and branding stories from Josh Miles' book: Bold Brand.
ENR Reviews Bold Brand
Read the full review on ENR.
Bold Brand wins National SMPS award
Click here to read the story.
Josh Miles featured in Canvas Magazine
Canvas interviewed Josh for their recent cover story about the importance of naming and branding. Download a copy of the article here.
RainToday.com podcast with Josh Miles wins Readers’ Choice Award
In case you missed our interview earlier this year with RainToday.com, the podcast was voted as a Readers’ Choice Award winner. Yes, Readers’ Choice! (Which is extra funny to me, since it’s a podcast. But we’re not complaining.)
You can listen to the full podcast at RainToday.com
Bold Brand Speaking Tour Presents Strategies for Professional Services Firms to Get Bold
INDIANAPOLIS, Oct. 8, 2012 (GLOBE NEWSWIRE) — Indianapolis branding firm Miles Design announced a series of speaking dates in support of the founder’s new book, Bold Brand: The New Rules for Differentiating, Branding, and Marketing Your Professional Services Firm.
Josh Miles, author of Bold Brand, will be speaking at a series of presentations in the coming months—from Seattle, Washington to Tampa, Florida. “I’m excited to meet everyone at these events. I hope to inspire marketers to be bold in their efforts—from branding, to websites, to social media, and how they develop content to market their firms online.”
The current speaking schedule includes:
– Cincinnati, Ohio – Greater Cincinnati SMPS, SMPS Kentucky & CREW
– Seattle, Washington* – SMPS Seattle – 11/7/12
– Spokane, Washington* – Marketing Associates of Spokane – 11/8/12
– Portland, Oregon* – SMPS Portland – 11/9/12
– Tampa, Florida – American Intellectual Property Law Association (AIPLA) – 1/30/13
– Portland, Oregon – SMPS Pacific Regional Conference – 2/20/13
*For the Pacific Northwest leg of the tour, Josh will be joined by frequent collaborator, and fellow marketer, Taryn Erickson. Taryn is the Business Development Director, Trindera Engineering, Inc., an electrical engineering firm headquartered in Coeur d’Alene, Idaho.
The content for each event will be supported by the stories and different approaches cataloged in Bold Brand.
Josh Miles shared, “Doesn’t just about every book you’ve ever read on marketing or branding focus on the same B2C and retail examples? Apple, BMW, Starbucks, Target, and Zappos… it’s not that these aren’t great stories, but it’s tough for B2B and professional services firms to apply anything from these storied retail giants.”
“We thought it was about time that someone talked about how architects, engineers, attorneys, accountants, technology firms, consultants, and other B2B businesses could truly differentiate themselves from their competition. Where other books have sought to define and harness the power of branding, this is a look at building on those definitions and simplifying branding exercises into a straightforward framework, to provide guidance for developing, positioning, and improving organizations from the ground up.”
Marketers of professional services firms will benefit from a holistic look at everything they should be addressing in their branding and marketing efforts, from positioning to identity, to online properties. The book addresses:
– Why you need a framework for building a Bold Brand and where to begin
– How to use a brand audit to determine potential for ROI
– How to find your brand essence
– Develop a unique voice to set your firm apart
– Website Emergencies – are you experiencing one?
– Why professional services firms fear social media
– And more…
For more information, visit boldbrand.com and milesdesign.com. Follow Josh Miles @joshmiles and Taryn Erickson @taryn44 on Twitter.
Bold Brand: The New Rules for Differentiating, Branding, and Marketing Your Professional Services Firm is available in soft cover and digital (Content Marketing Institute, July 2012; $9.99; ISBN 978-0-9833307-6-9) formats. Order the autographed edition at www.BoldBrand.com.
Bold Brand is also available on Amazon.com in print and Kindle versions, and electronically on Nook and iTunes. For bulk orders, contact firstname.lastname@example.org or 888/554-2014.
About Josh Miles:
Josh Miles is the principal and founder of Miles Design, an Indianapolis-based, award-winning design firm specializing in brand strategy, corporate identity, and website design for professional services firms. Josh’s expertise is highly sought after by organizations including architects, attorneys, engineers, consultants, and software companies. Prior to starting Miles Design, Josh served as an art director and an adjunct faculty member for three university-level graphic design programs. Josh is a long-time member of AIGA, the professional association for design, having served three years as the Indianapolis chapter president. He currently serves on the board of directors for the Indianapolis Chapter of the American Advertising Federation.
Josh is the author of the new Content Marketing Institute book, Bold Brand: The New Rules for Differentiating, Branding, and Marketing Your Professional Services Firm.
About Taryn Erickson:
Taryn is a social media strategist and A/E/C marketing specialist adding unique flair to the professional services industry. She is the business development director for Trindera Engineering, an electrical consulting firm based in the Northwest. Taryn is the President of Marketing Associates of Spokane, an A/E/C marketing group modeled after SMPS. Self-proclaimed as social media obsessed, Taryn manages weekly tweetchats (#AECSM), leading a national audience of A/E/C firms on the latest social media trends. She is an accomplished blogger and regular contributor to international publications through her SoMeffect blog, and started the Social Media Club, Spokane chapter (someffect.wordpress.com, trindera.com, http://about.me/taryn44).
About Miles Design
Miles Design (http://www.milesdesign.com) is an award-winning design firm specializing in branding and web design for architecture, engineering, software, and other professional services firms. Miles Design helps clients achieve niche positioning through Bold Brand™—a multi-step branding process that uncovers the most compelling elements of an organization, and leverages them for the greatest possible impact.
Photos accompanying this release are available at:
Are you speaking at Conferences? Lori Nash Byron and Josh talk speaking, writing, and Bold Brand
Do you speak or present at conferences? What is the impact of that on your firm’s business development? Tell us below in the comments.
Lori Nash Byron of Famous in Your Field caught up with Josh Miles to talk about speaking and presenting at conferences, marketing activities for professional services firms, writing a book focused on your niche, and the impact of these activities on your positioning.
Watch the video below to listen in on the full interview.
Visit Famous in Your Field learn more about Lori and how she helps professionals and small business owners become stars in their industry.
Unsolicited Advice – Hoovers.com & Floating Broccoli
This week on Unsolicited Advice, B2B marketing authors, Brian Massey, Andrew Davis, Josh Miles and Todd Wheatland unpack Hoovers.com. It’s our best advice to improve their website – whether they wanted it, or not.
Here’s a little more about the co-hosts:
Andrew Davis, Author, Brandscaping http://www.brandscapingbook.com
Brian Massey, Author, Your Customer Creation Equation http://customercreationequation.com
Josh Miles, Author, Bold Brand http://www.boldbrand.com
Todd Wheatland, Author, Slideshare for Business http://about.me/wheatland
If you want some Unsolicited Advice for your website, please leave your comments below:
Shotgun Sessions at Content Marketing World 2012 #cmworld
I was very fortunate to share the Content Marketing World stage with some very talented folks this week from Stein Partners Brand Activation, Kapost, Online Marketing Institute, Chevrolet, and Cisco Systems. Are you kidding me?
So check out the recap of the Content Marketing World Shotgun Sessions.
Thank you Sarah!
Seattle Daily Journal of Commerce interviews Josh Miles to talk Bold Brand and AEC Marketing
The Seattle DJC asked Miles for some tips for architecture, engineering and construction firms. Here’s what he had to say:
Q: How should AEC firms evaluate their websites?
A: 1. Does your website help your firm stand out? Cover up the logos on your homepage and a competitor’s website. Can you quickly discern who is who? If you can’t tell them apart, how will prospects?
Podcast Interview with RainToday.com Marketing & Selling Professional Services
RainToday.com publishes a podcast series for marketing and selling professional services. Listen in as Josh Miles chats with Michelle Davidson, editor of RainToday about branding professional services firms.
Josh and Michelle cover topics surrounding the book, including:
– Clues that it’s time to rebrand
– How to get started rebranding
– Misperceptions of branding
– What firms are getting it right?