Josh Miles is Speaking at Build Business 2012 San Francisco, CA
Are you attending the SMPS national conference? This year it’s in beautiful San Francisco, CA. I’ll be co-presenting with Taryn Erickson during the Friday session on “A/E/C Web Site Emergency: The Secrets to Creating an Online Business Development Machine.”
In professional services marketing, it’s easy for our web sites and marketing materials to quickly become stale and outdated. Many times, your firm’s web site appears to be the root issue, sounding the alarm for an all-out “marketing emergency.” In this session, investigate why your web site is only a symptom of a firmwide business development problem. The presenters will help you diagnose your online presence as a whole and identify where underlying issues may be. In addition, you will explore the latest online strategies and tactics for driving inbound marketing leads and the proper role your corporate web site needs to play as the hub for your marketing activity. Attendees will work in small groups to troubleshoot their firms’ issues and brainstorm solutions to specific problems on the spot.
And I’ll be doing a book signing of Bold Brand following the presentation on Friday from 2:45 – 3:10 pm in the SMPS Bookstore. See you there?