What kind of a firm do you think is more marketable—one that has all its marketing success tied to the efforts of one or a few key people, or one that has a brand name so strong that clients want them even if they don’t know WHO from the firm will do their project?
Bold Brand is an impressively comprehensive and contemporary guide to building a bold professional services brand that creates growth and bottom-line results. Josh Miles patiently walks the reader through the strategic foundation-building stages, and then connects the dots that leverage the strategic platform into a strong marketplace presence. His approach uses current tactics (including a how-to on getting started with social media), based on solid brand theory, updated for today’s new interactive marketplace. This book will serve as a guide that service industry marketers can use to establish and grow their brands in the near term, and as a guiding reference to foster growth for the years to come.”
Are you charged with marketing your professional services fi rm? I thought so, which is what attracted you to this book. In that case, take the next step—buy it, and apply it. You’ll be glad you did, because it will be your secret weapon when it comes to differentiating yourself from your (badly branded) competition.”
If you are a professional services company, this is your handbook for growth. From must-do basics, to innovative new ideas, this is the type of book a firm can take and truly build a powerful brand, and business, around."
The world is changing and producing a new prospect who is demanding something relevant. It’s not about being noticed anymore. It’s about being bold. Josh’s book delivers a boldness that rivals the best branding minds in the world. Watch out Gobé!”
In the 21st century, professional services are the heart of economic growth. Josh Miles, in Bold Brand, with clarity, experience, examples and pragmatism delivers an essential guide to developing brand equity and competitive advantage for professional services firms.
Weak brands can’t survive because they lack the definition and consistency necessary to communicate with the masses in an incredibly competitive marketplace. Trying to build a marketing plan on the weak foundation of a poor brand is frustrating and nearly impossible. Josh is a master at building inspiring brands and his accomplishments for his clients make our lives much easier as we build demand for those brands. This book is so important!
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