Bold Brand 2.0

How to leverage brand strategy to reposition, differentiate, and market your professional services firm.

When should you rebrand your professional services firm, and how do you know if you’re ready?

Bold Brand™ is a framework and best-practices approach to help professional services firms identify a niche, position themselves within that niche, and build a compelling brand.

In this book, author Josh Miles walks you through a proven process that will show you how to find your niche, position the business, and develop a Bold Brand.

  • Develop a compelling brand strategy

  • Find your unmistakable brand voice

  • Develop a unique brand identity

  • And build lasting value in your AEC firm

 

Why are so many AEC industry brands behind?

Developing a unique brand for a professional services firm is a collaborative effort, often between multiple partners within a firm, various stakeholders, and an entire practice often categorized by a high degree of intellectual capacity. Building a great brand from these conditions is no simple task.

That’s why in today’s marketplace, you’re more likely to find professional “bland brands”—a collection of undifferentiated, me-too brands that do things just the way they always have.

 
 

Praise for Bold Brand 2.0

 
“...it will be your secret weapon when it comes to differentiating yourself from your (badly branded) competition.”
— Ann Handley, Author of Everybody Writes
“Bold Brand 2.0 guides professional services firms through the branding process, patiently leading marketers through even the simplest steps.”
— Michael V. Geary, CAE, CEO, SMPS
“Bold Brand is an impressively comprehensive and contemporary guide to building a bold professional services brand that creates growth and bottom-line results.”
— Susan Waldman, Washington Post Business Columnist and Co-founder of FORGE
“Josh’s book delivers a boldness that rivals the best branding minds in the world.”
— Kyle Lacy, CMO at Jellyfish
“Josh Miles, with clarity, experience, examples, and pragmatism, delivers an essential guide to developing brand equity and competitive advantage for professional services firms.”
— Richard Grefé, Executive Director of AIGA
“Bold Brand 2.0 is the definitive practical resource for building professional service brands that add real value.”
— Brad Entwistle, Founding Partner, imageseven
 

Check out the free preview here.