Bold Brand 2.0
How to leverage brand strategy to reposition, differentiate, and market your professional services firm.
When should you rebrand your professional services firm, and how do you know if you’re ready?
Bold Brand™ is a framework and best-practices approach to help professional services firms identify a niche, position themselves within that niche, and build a compelling brand.
In this book, author Josh Miles walks you through a proven process that will show you how to find your niche, position the business, and develop a Bold Brand.
Develop a compelling brand strategy
Find your unmistakable brand voice
Develop a unique brand identity
And build lasting value in your AEC firm
Why are so many AEC industry brands behind?
Developing a unique brand for a professional services firm is a collaborative effort, often between multiple partners within a firm, various stakeholders, and an entire practice often categorized by a high degree of intellectual capacity. Building a great brand from these conditions is no simple task.
That’s why in today’s marketplace, you’re more likely to find professional “bland brands”—a collection of undifferentiated, me-too brands that do things just the way they always have.
Praise for Bold Brand 2.0
Check out the free preview here.