Bold Brand 2.0

About Bold Brand 2.0

Bold Brand 2.0 - How to leverage brand strategy to reposition, differentiate, and market your professional services firm.

Bold Brand™ is a framework and best-practices approach to help professional services firms identify a niche, position themselves within that niche, and build a compelling brand. This framework guides professionals step-by-step through the process, illuminating potential pitfalls along the way. Josh Miles developed Bold Brand 2.0 as a way of sharing and teaching that framework in a way that applies to a broad cross-section of professional services and B2B clients.

While branding is at its heart a “creative process,” for many professionals it often sounds too soft and nebulous to have any tangible value. Nothing could be further from the truth. In this book, Josh will walk you through a proven process that will show you how to find your niche, position the business, and develop a Bold Brand.

So what are you waiting for? Let’s go!



Josh Miles is a brand-obsessed // strategist // speaker // author // podcaster // TEDx presenter // designer // marketing consultant // caffeine addict.

Josh loves to cook meat, eat anything with bacon, hit the gym, play the guitar, travel to new places with his family, read, and draw. Josh lives in Indianapolis with his beautiful wife, daughter, and son. 

You can learn more about me here.



TEDx PurdueU - Purdue University

SMPS Southern Regional Conference - MAX Emcee, Dallas, TX

SMPS Pacific Regional Conference - Opening Keynote, Palm Springs, CA

Indiana Subcontractors Association - Keynote, Indianapolis, IN

Content Marketing World - Cleveland, OH

SMPS Marketing Communication Awards Emcee - San Antonio, TX

Markitect - Detroit, MI

Global Design Alliance - Chicago, IL

AIPLA - Tampa Bay, FL

SMPS Regional Conference breakout sessions - Chicago, Seattle, Indianapolis, Boston, Atlantic City, Tulsa, Portland, Huntington Beach, and more

Guest lecture: Purdue University, Herron School of Art & Design, Ball State University, Marion University

AAF Ft. Wayne

Illuminating Engineering Society, Young Professionals - Keynote, Indianapolis

Illuminating Engineering Society - Detroit, MI

What's on TAP? - Keynote, Indianapolis, IN


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