Delve Underground — AEC Firm Rebrand

AEC Firm Rebrand

OVERVIEW

Our focus was to successfully rebrand the 330-person firm, within a 5-month timeframe, ultimately rebranding as Delve Underground.

• Naming

• Brand Strategy

• Brand Identity & Collateral

• Website Design

DRIVE Brand Strategy

Positioning & Brand Voice

Following our DRIVE Brand Strategy process, we completed internal discovery meetings, and external client research—including Australia and New Zealand clients, and developed new brand voice and brand essence statements.

Brand Guidelines

Brand activation

Extensive brand guidelines were developed for successful implementation of the new brand.

These recommendations should serve literally as guides, not handcuffs. 

A great brand design is meant to be explored and pushed to communicate important ideas.