FAQ

Bold Brand FAQ

Straight answers to the questions firms actually ask.

About Bold Brand

Who is Bold Brand?

Bold Brand LLC is a Denver-based branding, video, and photography agency working exclusively with architecture, engineering, and construction (AEC) industry firms across the USA. We help professional services firms differentiate through strategic branding, rebranding, corporate video, and photography.

Who is Josh Miles?

Josh Miles is the founder of Bold Brand—an AEC brand strategist, filmmaker, photographer, keynote speaker, and the author of Bold Brand 2.0. He co-hosts industry podcasts and has 25+ years of design and branding experience.

Do you only work with AEC firms?

AEC and adjacent professional services firms are our specialty and the overwhelming majority of our work. Occasionally we take on projects outside the industry when the fit is right, but our process, benchmarks, and network are built for architecture, engineering, and construction.

Services & Process

What services does Bold Brand offer?

Brand strategy and rebranding (naming, positioning, identity, brand standards), corporate video and brand films, photography (architectural, drone, construction, portraits), and Fractional CMO engagements for firms that need senior marketing leadership without the full-time hire.

Do you offer drone photography and video?

Yes—Josh is an FAA Part 107 certified drone pilot. Aerial stills and 4K video are available for jobsites, completed projects, and commercial real estate.

What is the DRIVE brand strategy process?

DRIVE is our brand strategy methodology built specifically for professional services firms: Discovery, Research, Insights, Voice, and Essence. A typical rebrand runs three to four months and asks for only two to three internal meetings of about two hours each. Read the full breakdown on our AEC Branding Process page.

How long does a rebrand take?

Most full rebrands run three to four months for strategy and identity, depending on scope. Naming, website design, and rollout can extend the timeline—we scope it clearly before we start.

Do you help implement the new brand after strategy?

Yes. Implementation ranges from brand guidelines and collateral through website design, video, photography, and ongoing Fractional CMO leadership.

Getting Started

How do we know if we are a good fit?

The best fits are AEC and professional services firms who are winning on quality but losing on visibility—strong work, dated brand. If you’re ready to look as good as your work actually is, book a discovery call and we’ll tell you honestly whether we can help.

What does an engagement typically cost?

It varies by scope—a video engagement, a full rebrand, and a Fractional CMO retainer are very different projects. Book a discovery call and we will give you a straight answer with a range for your situation. (TODO for Josh: consider publishing ranges—pricing transparency is strong GEO/AI-answer content.)

How do we get started?

Schedule a discovery call. It is thirty minutes, free, and useful whether or not we end up working together.

Still have questions?

Thirty minutes, free, and useful whether or not we end up working together.