PSM.show: David Interviews Josh About His New Book, Bold Brand 2.0

Listen to this episode at psm.show—the Professional Services Marketing podcast.

David Lecours interviews Josh Miles, author of Bold Brand 2.0, about the process of writing the second edition of his book.

Mentioned in This Episode 106: Bold Brand 2.0

• Why publish a new edition vs. a new book?
• What content in the book has been revised?
• How is professional services marketing different from consumer marketing?
• How marketing professional services firms used to be “unprofessional”
• The Talent War: blending HR with Marketing
• Is attracting talent and clients mutually exclusive?
• How Marketing helps with employee retention
• Going through the process of branding is as valuable as the branding artifacts
• The book isn’t about prescribing solutions—it’s more about education
• Tips and insights to allow firms to make their own decisions
• 4 Types of Rebranding
• Brand: balance where you are now vs. where you are headed
• Writing a book requires commitment
• Outline the book first

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Transcript

Announcer: Welcome to PSM, the Professional Services Marketing podcast.

Josh Miles: Hello and welcome to PSM show… I’m Josh Miles and this is Episode 106.

David Lecours: Great to be here, Josh. Excited for another show.

Josh Miles: Yeah, absolutely.

David Lecours: Of course I want to mention, I’m real proud of our relatively new website, which can be found at psm.show… We’re going to do something different. We’re going to do our very first interview…

Josh Miles: Not get too combative!

David Lecours: That’s right… he’s got a new book out, it’s called Bold Brand 2.0.

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Josh Miles is the founder of Bold Brand, author of Bold Brand 2.0, and host of The Bold Brand Show. Bold Brand helps AEC firms attract top talent and win more work. Start a conversation →