The Book
Bold Brand 2.0
How to leverage brand strategy to reposition, differentiate, and market your professional services firm—by Bold Brand founder Josh Miles.
Why are professional services brands so far behind?
Because most branding advice is written for consumer products. Bold Brand 2.0 is the field guide for the rest of us: firms that sell expertise, win work through relationships and reputations, and compete for talent as hard as they compete for clients. It walks through the full DRIVE methodology—the same process we use with our clients—with worksheets, examples, and zero fluff.
Companion resources
Every book, organization, figure, and example vision statement referenced in Bold Brand 2.0 lives on the resources page—along with the free DIY Bold Brand Audit.
Free chapter: “The Art of War for Talent”
The recruiting-and-retention chapter, free. Enter your email and we’ll send it over, along with occasional AEC marketing strategies.
Prefer the done-for-you version?
The book teaches the process. We also run it—strategy, identity, video, everything.
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