Bisnow

The Challenge

Bisnow is a commercial real estate events and media company, and their events run on momentum. Every gathering has to create buzz for the next one—which means the video and photography coming out of each event is marketing, not just documentation.

Bold Brand and Bisnow have partnered to film sizzle reels and shoot event photography that creates that buzz for future events. The assignment sounds simple; doing it well is not. Anyone can point a camera at a stage. Capturing why a room full of commercial real estate professionals actually enjoyed being there is a different job.

The Approach

Our goal is “to find images that capture the overall fun and energetic vibe” of these educational networking events. Sometimes the best images are captured when you’d least expect them—a laugh between sessions, a handshake at the bar, the crowd reaction nobody planned for.

On the video side, Bisnow events are an intentional mix of networking and education, and we want to showcase both. The secret to a great sizzle video is perspective and variety: we aim for a mix of establishing drone venue shots, wide angles, time-lapses, crowds, faces, and the little details that make events special. When the venue is a ballpark, the establishing shots do half the work for you.

The Work

Bisnow Sports & Entertainment—Coors Field, Denver, CO. We covered Bisnow’s Sports & Entertainment event at Coors Field with both sizzle videography and event photography. Drone shots of the stadium set the scene; on the ground, we worked the concourses and panels for the faces, conversations, and detail shots that give the final cut its energy.

The photography from the event feeds Bisnow’s promotion for future gatherings—proof, in pictures, that these events are worth showing up for. We deliver the stills and the sizzle cut as a matched set, so Bisnow’s marketing team can run a consistent look across social, email, and event pages without any extra production work on their end.

The Results

Bisnow walks away from each event with a sizzle reel and a photo library built for one purpose: filling the room next time. The Coors Field coverage shows the formula working—a distinctive venue, real energy on screen, and assets Bisnow can run across their media channels.

At a glance

• TODO: Josh to supply number of Bisnow events covered to date
• TODO: Josh to supply engagement or promotional outcomes from the sizzle reels