SMPS Conference & Event Videos

The Challenge

SMPS runs the most important in-person events for marketing professionals in the AEC industry. Those events live or die on energy—the buzz that gets members to register, show up, and come back next year.

SMPS trusted Bold Brand to help market their most vital in-person events through interview videos, b-roll, and sometimes editing in real time. “Real time” is the operative phrase: some of these videos are shot, cut, and premiered before the conference even ends.

The Approach

Event sizzle work rewards preparation and speed. We plan coverage before we land—keynotes, breakouts, networking, the small moments in between—and we build our edit while the event is still happening. A sizzle video that plays at the closing keynote hits differently than one that shows up in an email three weeks later: attendees see themselves on screen while the energy is still in the room.

Across multiple years and cities, we’ve become a repeat partner for SMPS’s flagship events.

The Work

Amplify A|E|C—Event Sizzle (Austin, TX). SMPS hosted the 2023 Amplify A|E|C event in Austin. This sizzle video was shot, edited, and delivered over the four-day event. Our four-person team was on site to capture b-roll and event footage, and cut the sizzle in time to premiere at the final morning keynote.

Amplify A|E|C—Amplify Everything (Atlanta, GA). The 2022 Amplify A|E|C in Atlanta was the first in-person annual conference held following the pandemic. This promotional video featured b-roll from past conferences and introduced the emcees for 2022.

Amplify A|E|C—SMPS is Back (Atlanta, GA). The second in the 2022 promo series—more b-roll from past conferences and a further introduction of the year’s emcees, built to drive registrations for the return to in-person.

The Pinnacle Experience—2023 (Las Vegas, NV). The Pinnacle Experience is the premier event for marketing leaders in the AEC industry—a symposium-style event that brings innovators together to discuss the most pressing issues. We captured it in Las Vegas.

The Results

SMPS now has a growing library of event films that do double duty: celebrating each conference for the people who attended, and selling the next one to the people who didn’t. The same-week turnaround on the Austin sizzle—shot, edited, and delivered inside a four-day event—is the kind of deadline work that keeps clients coming back year after year.

At a glance

• Event sizzle video shot, edited, and delivered within a four-day conference—premiered at the final morning keynote
• Multi-year video partnership across Amplify A|E|C and The Pinnacle Experience
• TODO: Josh to supply attendance or promo-video performance figures